{"id":2435,"date":"2020-01-31T16:16:15","date_gmt":"2020-01-31T16:16:15","guid":{"rendered":"https:\/\/nostradalmine.it\/blog\/?p=2435"},"modified":"2023-09-18T16:32:38","modified_gmt":"2023-09-18T14:32:38","slug":"verdedi-14-cosa-e-il-greenwashing","status":"publish","type":"post","link":"https:\/\/nostradalmine.it\/blog\/2020\/01\/31\/verdedi-14-cosa-e-il-greenwashing\/","title":{"rendered":"Verded\u00ec #14: Cosa \u00e8 il &#8220;Greenwashing&#8221;"},"content":{"rendered":"<h3>L\u2019argomento di oggi \u00e8 molto green ma poco amico dell\u2019ambiente. Parliamo di\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">?<\/span><\/span>\u00a0greenwashing\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">?<\/span><\/span>, il fenomeno per cui aziende e brand si mostrano pi\u00f9 sensibili e impegnati in tematiche ambientali di quanto lo siano effettivamente.<\/h3>\n<p><!--more--><\/p>\n<p>Sono numerose le strategie messe in atto per spingere all\u2019acquisto di un prodotto etichettato come \u201cgreen\/eco\/amico dell\u2019ambiente\u201d<span class=\"_5mfr\"><span class=\"_6qdm\">??<\/span><\/span><span class=\"_5mfr\"><span class=\"_6qdm\">?<\/span><\/span>, come ad esempio la presenza sulla confezione di immagini di colore verde, elementi naturali, frasi approssimative sul rispetto dell\u2019ambiente e via dicendo. Talvolta vengono esaltati aspetti \u201cgreen\u201d nella produzione del prodotto che spesso sono gi\u00e0 obbligatori per legge, nascondendo invece il suo reale impatto ambientale.\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">\u274c<\/span><\/span>\u00a0Generalmente <strong>possiamo smascherare queste pratiche ingannevoli verificando la presenza o meno di certificazioni ufficiali<\/strong>.<span class=\"_5mfr\"><span class=\"_6qdm\">?<\/span><\/span><\/p>\n<p>Questi marchi contraddistinguono prodotti con un ridotto impatto ambientale per il loro intero ciclo di vita, tenendo conto anche della loro riutilizzabilit\u00e0, biodegradabilit\u00e0 e del contenuto di materiale riciclato\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">\u267b\ufe0f<\/span><\/span>\u00a0(ne \u00e8 un esempio il <strong>marchio \u201cEcolabel UE\u201d<\/strong>). Non bisogna inoltre farsi trarre in inganno da quelle aziende che vantano certificazioni autoprodotte non oggetto di controllo da parte di enti indipendenti che ne garantiscano la veridicit\u00e0.\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">\u26a0\ufe0f<\/span><\/span><\/p>\n<p>Ovviamente non tutti i prodotti che riportano indicazioni che ne sottolineano l\u2019eco-compatibilit\u00e0 sono da classificare come greenwashing, bisogna quindi prestare attenzione alle certificazioni fornite informandosi in modo pi\u00f9 approfondito.\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">?<\/span><\/span>\u00a0<span class=\"_5mfr\"><span class=\"_6qdm\">\u2705<\/span><\/span><\/p>\n<p><a href=\"https:\/\/nostradalmine.it\/blog\/category\/verdedi\/\"><strong>Leggi tutte le puntate di Verded\u00ec, la nostra rubrica ambientalista<\/strong><\/a><\/p>\n<p>Per non perderti questa e altre notizie su Dalmine, iscriviti alla nostra newsletter mensile:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/nostradalmine.substack.com\/embed\" width=\"480\" height=\"320\" style=\"border:1px solid #EEE; background:white;\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019argomento di oggi \u00e8 molto green ma poco amico dell\u2019ambiente. Parliamo di\u00a0?\u00a0greenwashing\u00a0?, il fenomeno per cui aziende e brand si mostrano pi\u00f9 sensibili e impegnati in tematiche ambientali di quanto lo siano effettivamente.<\/p>\n","protected":false},"author":1,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verdedi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosa \u00e8 il &quot;Greenwashing&quot; - Nostra Dalmine Blog<\/title>\n<meta name=\"description\" content=\"Il greenwashing\u00a0\u00e8 il fenomeno per cui aziende e brand si mostrano pi\u00f9 sensibili e impegnati in tematiche ambientali di quanto lo siano effettivamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nostradalmine.it\/blog\/2020\/01\/31\/verdedi-14-cosa-e-il-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosa \u00e8 il &quot;Greenwashing&quot; - 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